THE DISTINCTIVE PRODUCTS/SERVICES OF VETUS NOVUS

ANNA

Product

The product is a similar variant of Alexa, it is a virtual assistant based on AI technology developed by Amazon. However, it would be based entirely on the lifestyle of the elderly. The device, called Anna, would be controlled by speech recognition and dialogue generation. The aim is to reduce loneliness in the elderly community and to get them more active. The mainly focus is on the correct intake of pills. Anna also motivates the owners to take a walk, a shower, ... They can simply add tasks and appointments and Anna will help them remember.

Price

The price for Anna is 69,99 denarius. The average price for these AI assistants is normally around 80 denarius.

Place

The product was invented by the pharmaceutical industry to remind the elderly to take their pills. It is produced in one of the larger cities of Vetus Novus. It’s distributed to the town halls where you can also buy it.

Promotion

Because the pharmaceutical industry created it, there is a lot of advertising in pharmacies. The government supports Anna, so there is also free advertising on television, especially in the time slots most favoured by the elderly. There is also out-of-door advertising at the bus stops.

ORAL CARE

Product

When you get older, it affects the body. The same goes for teeth. Because your teeth have been around for a while, it's not surprising that they start to deteriorate. Therefore, extra attention paid to your oral care is necessary. Attention from yourself, but also from the dentist and other oral care experts. Regular check-ups are therefore highly recommended. Even if you have dentures, they should be checked regularly to make sure they are still in place and that the gums around them are healthy.

Why a dental insurance? Badly cared for teeth can cause many complications in daily life. Besides bleeding and pain, you may be restricted in eating certain foods or drinking (hot) drinks. In addition to being very annoying, this can also result in being underweight or lacking vitamins and minerals because eating and drinking are no longer as easy as they used to be.Problems that particularly affect the elderly include gum inflammation, problems with the jawbone or tooth erosion as the tooth enamel wears away. In addition to the daily problems, there are many other risks associated with poor oral hygiene. More and more scientific studies show that there are many more far-reaching health problems that can lurk behind it. These include an increased risk of cardiovascular disease, diabetes, lung problems and dementia. Furthermore, the use of medication, which is more common among senior citizens, can affect saliva production. When this decreases, it can cause a dry mouth, making it harder for bacteria to be broken down. Simply put: taking good care of your teeth is extremely important!

Price

Vetus Novus rewards its residents with a refund of up to 80 per cent of the cost price of your denture, bridge, crown, or implant, up to 1,250 denarius per person per year.

Place

The service is implemented everywhere in the country. Citizens can go for dental care services in hospitals, dentists, dental clinics, etc.

Promotion

The government communicates about the service in different ways. The general practitioners have a big role to play in creating awareness about the importance of good dental care. There are also posters in hospitals, medical practices, as well as on public transport such as buses and trams. Advertising is also placed on billboards, magazines, and TV.

BEAUTY SERVICES

Product

We offer beauty and plastic surgery services in our specialised beauty centres. These services can range from facemasks, laser treatment, manicures, chemical peels,... to facelifts, nose jobs, eyelid lifts, fillers and so much more. The services are provided by specialised staff.

Price

The price can vary drastically. The various treatments can cost anywhere between 30 and 3500 denarius. One denarius is about 1.50 euros. Inhabitants get 10% of their treatment cost refunded, while foreigners pay full price.

Place

The treatments are provided in special beauty and plastic surgery centres, BPS centres for short. Each centre is divided in 2 sections: the beauty salon and the medical section. Both sections have specialised staff.

Promotion

The centres distribute pamphlets and posters throughout different locations, with permission of the governments. The pamphlets are often found at doctor’s offices (specifically dermatologists), pharmacies and in stores where their line of beauty products gets sold. You can also find the advertisements on billboards and during ad-breaks on TV. However, they are not allowed to deceive the public. They can’t show unrealistic or altered results. Any offenses against the rule will cause the specific centre to be fined.