VALORA
Persona
"Somewhere on your journey don't forget to turn around and enjoy the view"
VALORA
DEMOGRAPHICS
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Age: 73
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Location: Loci, Vetus Novus
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Family: happily married with two children - Adrian and Valoni
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Education: Biomedical Engineer
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Job: retired
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Social status: upper middle class
GOALS
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Maintaining and expanding her beautiful garden
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Teaching her grandchildren how to garden
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Spending a lot of quality time with her grandchildren
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She is taking a culinary class to expand her cooking skills
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Stay healthy and happy
​NEEDS
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To take her medicine three times a day
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To stay in touch with her old friends
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Unconscious need to unwind and take more time for herself
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To eat more healthily
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To participate in the annual rollator race
LIKES
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Likes shopping for new plants and flowers for her garden
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Likes to spend la lot of time with her family and friends
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Likes long walks in the beautiful parks of Loci
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Likes to bake dessert with/for her grandchildren
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Likes to get up early so she can get the most out of her day
DISLIKES
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Her slight hand tremor
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Her wrinkles
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Her bad memory, she often forgets to take her medication
LIFESTYLE CHARACTERISTICS
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Non-smoker
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Fit
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Family-oriented
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Socially active
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Nature lover
PERSONALITY CHARACTERISTICS
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Extravert
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Social Intelligence
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Enthusiastic
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Caring
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Wise